DigitalPersona

Analyze 24 customer personas across 12 dimensions and 13 sectors, compare CAC/LTV benchmarks, run diagnostics, and create executive briefs.

What this tool does

DigitalPersona maps customer archetypes across twelve analytical planes and filters them by thirteen business sectors. It combines a searchable persona map with scenario diagnostics, benchmark values such as CAC and LTV:CAC, side-by-side comparisons, and an executive action brief.

Who this is for

• Marketing and product teams exploring audience segments
• Consultants preparing an initial customer profile discussion
• Founders comparing positioning hypotheses across industries

How to use this tool

1. Choose an analytical plane and browse the persona map
2. Search by persona or keyword, or filter by a business sector
3. Open Scenario Diagnostic, answer the weighted questions, and review the closest matches
4. Select a persona for comparison or generate the Executive Action Brief for the current sector

Inputs

Inputs include the analytical plane, search text, sector filter, scenario answers, and optional industry presets for SaaS, emergency trades, e-commerce retail, or luxury concierge. A comparison target can also be selected from the persona results.

Outputs

The app displays persona points, details, sector-weighted matches, benchmark values, a side-by-side comparison, and an on-screen executive marketing action brief. The benchmarks and recommendations are directional reference data, not a substitute for customer research or financial analysis.

Example use cases

• Compare a premium and price-sensitive audience hypothesis
• Use a sector preset to start a discovery workshop
• Turn a selected persona into a discussion-ready marketing brief

Frequently asked questions