Marketing Persona Analyzer
Match a marketing brief to 24 customer archetypes by rating buyer behaviour across 12 dimensions and viewing the strongest vector alignments.
What this tool does
This analyzer represents customer personas as points across 12 behavioural dimensions, then compares your ratings with 24 built-in archetypes. It also connects personas to 13 business sectors and shows digital signals, marketing suggestions, and sector-specific use cases.
Who this is for
- Marketers shaping audience messaging or campaign angles
- Founders testing a target-customer hypothesis before spending on a campaign
- Product teams comparing buyer needs across SaaS, retail, trades, healthcare, finance, and other sectors
- Students learning how behavioural assumptions affect positioning
How to use this tool
- Choose a business sector from the sector filters to focus the use-case view
- Use the persona search box to find an archetype or keyword such as Eco, SaaS, Privacy, or AI
- Rate all 12 dimensions from 1 to 5 in the diagnostic survey
- Select an analytical plane to inspect a particular dimension pair on the chart
- Click Calculate 12-Plane Match to see the closest persona and top three alignments
- Review the selected persona's digital signals, marketing suggestion, and sector use cases
Inputs
- 12 rating dimensions: Price Sensitivity, Purchase Frequency, Tech & Digital Adoption, Social Proof Reliance, Brand Loyalty, Post-Purchase Engagement, AI & Self-Service Readiness, Decision Urgency, Evaluation Cycle Length, Data Privacy Sensitivity, Channel Discovery, and Flexible Payment / Subscriptions
- Rating scale: 1 to 5, with the endpoint labels shown beside every question
- Sector filter: Select one of the 13 business sectors to narrow persona use cases
- Search and plane controls: Find persona signals and switch the analytical chart view
Outputs
- Vector match percentage: A normalized similarity score based on Euclidean distance across the 12 ratings
- Top persona: The closest archetype, its match percentage, and a digital behaviour signal
- Top-three breakdown: Selectable buttons for the three strongest alignments
- Marketing guidance: Persona-specific marketing suggestions and sector use cases
- JSON survey payload: The timestamp, 12 ratings, selected sector, and active analytical plane copied by the export button
Example use cases
- Positioning workshop: Compare how a product changes when the target buyer is price-sensitive versus brand-loyal
- Channel planning: Use Channel Discovery and Social Proof ratings to discuss search, referrals, and social campaigns
- Self-service planning: Test whether an audience assumption supports AI onboarding, automation, or human assistance
- Campaign documentation: Export the survey payload as JSON so a team can retain the assumptions behind a persona discussion
Frequently asked questions
What does the match percentage mean?
It is a relative alignment score. The tool calculates the distance between your 12 ratings and each persona's stored coordinates, then expresses the closest distances as a percentage. It is a structured hypothesis, not a replacement for customer research.
What do the 1-to-5 ratings represent?
Each dimension has its own endpoint labels. For example, Price Sensitivity runs from price-insensitive to deal hunter, while Tech & Digital Adoption runs from offline or phone-first to app and AI native.
Can I save the assumptions behind a result?
Use Export Survey Payload (JSON). The browser prepares a JSON record containing the ratings, sector, active plane, and timestamp, then copies it to the clipboard when permitted.
Need a custom research or planning tool?
SolvProb builds custom web apps, dashboards, automations, and decision-support workflows around your team's process.
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